Do you need to increase your Google Adwords CTR (click-through ratio) for some ads?
Your specific ads ranking in the Adwords PPC system is not based soley on your max bid amount but instead on many different “relevancy factors.”
…Each keyword is assigned a Quality Score, which is determined by the keyword’s clickthrough rate (CTR), relevance of ad text, historical keyword performance, and other relevancy factors.
In this post I am going to talk about using creative Adwords ad titles and descriptions in an effort to increase your CTR on the ad.
Instead of using the same old boring ads like everyone else is using such as (“Keyword” = Product or Service Name):
Keyword Free Download
Read Our Review
Free Trial Downloads
www.MySite.com
I’m trying some outside the box ads such as:
Bad Keyword Really Sucks
Be Careful and Review
keyword service here first
www.MySite.com
If you don’t have the funds to bid into the top 1 to 3 spots and already are getting a high CTR you are going to have to try something a little different otherwise your Google Adwords ads are going to simply blend in with the rest.
How is your ad going to stand-out?!
People act on emotion. Does your ad percieve you as the authority on the subject? Does is cause fear about them making the wrong decision? Does it use humor to draw in their curiousity? There are lots of different ways to make your ads stand-out but it important that they DO.
Here are some more creative ideas that may increase your Google Adwords CTR (keyword = your keyword choice):
Don’t Try Keyword
Don’t signup for keyword without first
comparing. Find out more.
www.Mysite com
Don’t Pay Money For Keyword
Find out what keyword companies
don’t want you to know.
www.Mysite com
Keyword Software Sucks?
Of course not. But that other
company does. Read Why.
www.MySite com
Show Me Your Hits!
some type of humorous
and relevant description here.
www.MySite com
The Truth About Keyword
some type of relevant
description here.
www.MySite com
Official Keyword Site
some type of relevant
description here.
www.MySite com
Keyword - Beat the System
some type of relevant
description here.
www.MySite com
A better keyword?
some type of relevant
description here.
www.MySite com
Try it and let me know how much your click-thru ratio increased (or if they didn’t)!
Have you seen a really creative ad in Google Adwords?
I’d love to here what they are using or of course what you are trying!
To your Adwords Success!
By SEO Outline on 03-27-2006